Two Ways to Think About Fraud

In fraud prevention, we often talk about behaviors, policies, tools, and outcomes. But beneath all of that, there are two foundational ways of thinking — two mental models that shape how decisions are made.

They’re not official. You won’t find them listed in a manual. But they guide choices every day, whether consciously or not. And once you see them, you can’t unsee them.

I call them the Loss-Based Model and the Intent-Based Model. Let’s define them.

The Loss-Based Model

This approach is built around the principle of financial harm. It starts with a practical, measurable question:

Did we lose money?

If yes → investigate, act, escalate.
If no → approve, ignore, or deprioritize.

This model is widely used in fraud operations, chargeback handling, and KPI-driven environments. It’s reliable, efficient, and easy to scale.

Focuses on:

  • Unauthorized payments
  • Account takeovers
  • Chargebacks and claims
  • Stolen credentials

Strengths:

  • Data-driven
  • Prioritizes immediate threats
  • Clear cost-benefit logic

Limits:

  • Can overlook long-term manipulation
  • Doesn’t capture intent or potential abuse
  • Reacts to what’s already happened

The Intent-Based Model

This approach shifts the focus from outcomes to motivation. Instead of asking whether money was lost, it asks:

What was the user trying to do?

It looks at:

  • Manipulative behavior
  • Pattern-based abuse
  • Platform misuse
  • Attempts to deceive (even without financial impact)

Strengths:

  • Captures emerging fraud trends
  • Prevents reputational or systemic risks
  • Helps shape ethical and resilient systems

Limits:

  • Slower to act
  • Requires judgment
  • Harder to automate or scale

But it allows us to see beyond the surface — and understand when a “legitimate transaction” might not be so innocent after all.

What about potential losses?

One of the biggest challenges with the loss-based model is that it often leads us to focus on the wrong losses — the ones that are easy to count, but not the ones that really matter.

We end up preventing minor or repeated losses, the kind that look good on a dashboard. But the big losses — the painful ones — usually come from patterns we didn’t catch in time.

And that’s where the intent-based model shines. By understanding behavior early, even before it becomes “fraud,” we have a chance to stop something before it scales — before it costs real trust, money, or reputation.

So… what do we do?

This kind of reflection raises important questions:

  • Should we act when we see something dishonest, even if we’re not the ones being harmed?
  • Should we allow people to use a system to mislead others?
  • What kind of responsibility do we have when we see something that’s not “illegal,” but clearly isn’t right either?

And maybe more importantly:

  • Do we only react to what hurts now, or do we act to prevent what might hurt later?

There’s no perfect answer. But the conversation matters.

Not every act of deception leaves a loss. But that doesn’t mean it leaves no trace.

This reflection introduces the “Loss-Based vs. Intent-Based” model as a personal framework for thinking about fraud. While similar distinctions exist across the industry, these terms are used here to describe common but often unnamed patterns in fraud decision-making.